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Tokunfts-oriented entrepreneurs know why they are already providing charging stations to their customers and employees
How do you make yourself attractive to employees as an entrepreneur? How do you bind tomorrow's customers to your own company today? These are questions that HR managers and futurologists rack their brains over every day. The answer to these questions is quite simple: employees and customers alike are delighted when their electric car or electric vehicle is charged, for example. At the same time, the In-house charging station has several advantages for all three sides: The employees save taxes, the customers come by relaxed and can charge without hesitation, the company gains image!
E-Ladestation as a business card
In any case, one thing is clear: companies today are not only competing economically. They are also competing for the best employees. To make their own company as attractive as possible to bright minds, management teams come up with all kinds of perks in addition to good pay. According to recent surveys, employees particularly like the idea of an electric charging station right outside their workplace, in addition to meal vouchers, free fitness classes and childcare. But there's a catch to all these other benefits: they are considered non-cash remuneration and must be taxed. On the other hand, refueling a private electric car or electric bike is tax-free. So you can go to work in an e-mobile and then go home at the end of the day with a fully charged battery. On the other hand, there are customers who already rely on e-mobility. Naturally, they choose the company that has a charging station for them on site. Especially in rural areas, where the Expansion of e-infrastructure is still in full swing, this can be a knockout criterion for the competition. And the companies themselves benefit by identifying themselves as a player in electromobility and showing customers and employees that they are an innovative company for which climate protection is an important concern. Charging stations are therefore a win-win for all three sides.
