Marketing, Branding & Co.
this is how your charging station is found
Marketing and communication are efficient levers to spread good ideas and initiatives to the masses and to reach target groups strategically. Unfortunately, they are too rarely used in a targeted manner and with the necessary strategy in the background. Many customers of bike-energy exploit the possibilities of targeted communication to reach new target groups too little. This does not have to be the case and should change, because success through strategic marketing is just waiting to be reaped.
Branding on back panels
Branded back panels are a very good start. Cool branding is a great way to indicate who is behind the charging station that is being used here. Many tourist regions, companies or institutions use the branding on the backplane for targeted advertising and to present themselves. The advantages are extensive: branded back panels give the charging station a special appearance, it is easier to find, it looks more professional and with an attached logo bar, you can attach various targeted messages. The bigger the better, and in combination with a LINE charging station, a particularly professional image of your charging infrastructure is created.
Signage in the regionOnce the e-bikes are charged at the charging stations, they want to be ridden on the tours, routes or trails of the region. But where does today's tour go? An efficient signage concept in the region ensures that the tours and routes can be found by everyone and, above all, it ensures that (e-)bikers stay on the routes. Finding charging stations or parking facilities can also be facilitated and improved by signage. Especially in urban areas or in municipalities, (e-)bikers want good signage that guides them to the next safe parking facility or charging station. This way, orientation works, you are found and the positive experiences become more.
Marketing & Communication
Your region, municipality or company has just invested massively in the expansion of charging infrastructure. SUPER! Then talk about it. An investment in the future of mobility is worth communicating. Successful regions actively incorporate these topics into their communication strategy and take targeted measures to inform their target group about them and win over new target groups as a result. We can also support you in this, we not only have years of experience in the design of charging infrastructure, the experts in our Riehen on the topics of marketing and communication design targeted concepts and strategy with you, how to make your investment a success for all.
PR & Public Relations
What is true for classic marketing and communication is also relevant for PR and public relations. The public is very interested in hearing about new projects and cool initiatives, you just need to be informed about them. We are happy to support you in setting up a strategic press and media concept. We support you in writing press documents, help you to establish media contacts and let our network come into play so that the public effectively learns about your new project. At the right time, to the desired extent, with a strategic background!
Our customers, your hosts
Many tourist regions are expanding their offer for e-bikers with charging infrastructure: